What does domain parking mean? The word domain park is one of the relatively unknown and dumb words in the web world. But believe me, this word has a scary appearance and there is nothing special behind it!
So, in this article, I will explain to you in a very simple and understandable language what domain park is, what it is used for, and how it is used in SEO. stay with me
What is Domain Park?
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Domain parking is a feature that allows you to park several different domains on one main domain through the control panels of your website host, and in this way the audience can view the content on the main domain by entering each domain.
Let us proceed with an example as always: today you decide to start an internet business and name your site softhost.ca. After some time, your business becomes successful, and it makes you worry that someone will copy your business name?
Therefore, you register your domain name, which is softhost, in other extensions such as softhost.com, softhost.net, etc. Now, since you anticipate that many of your audience might mistakenly search for one of these subdomains instead of typing softhost.ca into their browser, you park them on the main domain.
So, what happens? From now on, if a user enters one of the wrong domains that you have parked in their browser, they will see the content of the original website. Pay attention, the target audience will see exactly the parked address or the same subdomain in their browser, but the content they see is the content of the main domain.
Now, an important point that is probably a question from many of you
What is the difference between domain park and redirect?
Another specialized word in the field of the web is redirect, which literally means to change the direction. But what is redirect and how is it different from domain park?
Redirect actually, as its name suggests, changes the user’s path from one page to another, or from one address to another. While Park keeps the user’s domain in the same path and changes the path of the content to reach it. what does it mean? Example again:
If you redirect the softhost.net domain to the softhost.ca domain, when the user enters the first domain in their browser, they will no longer see softhost.net, but will be redirected to the path you requested. That is, this time it will automatically and directly enter softhost.ca.
Therefore, in the domain park, the user is in the domain whose name he first searched for. But in redirect, the user is transferred to the final address, and the first address actually plays the role of a transferring portal.
What is the use of domain park?
Well, after all this, let’s see what this domain park was created for and how should we use it?
You see, basically the most important use of the domain park is what I explained in the beginning of the article in the form of an example. Most of the big internet businesses use domain park so that other people don’t take their domain name in other extensions and don’t abuse it, and also so that users reach their site even if they write the wrong extension of the domain. In this way, they make sure that they do not lose their users and that no one can abuse their brand name.
Also, many people active in the field of domain buying and selling, park all the domains they have on one main domain and put their contact number there. In this way, the audience visits different domains, but they all see the same page.
In addition, even if each of these domains have their own e-mail, after the domain is parked, all their received e-mails will be sent to the e-mail box of the main domain.
Of course, over the years, the park has been used for other purposes. For example, in an old and dated SEO technique, some SEOs would park domains that previously had good SEO power on their domain to transfer its power to their site. But in any case, the main use of the domain park is what I said above.
Domain park and SEO
Some internet business owners change their website name in the beginning for various reasons. In the meantime, one of the problems is how to transfer the SEO credit of the first domain to the second or subsequent domains? How to bring the audience who know our business by its previous name to the new site?
Well, in the past, the best solution was to park the domain, but today, due to the existence of the 301 redirect option, which, in addition to transferring the user, transfers all the SEO power of a page or domain, less people go to park the domain.
So, if you have a domain that you want to transfer to another domain, it is better to get help from 301 redirect.
The difference between domain park and domain extension, subdomain, and successor domain
In the following and as the last part of the article, let me go to different words and explain what is the difference between them and domain park; Because many webmasters still confuse the meaning and use of these words with domain park.
addon domain
You probably noticed a feature called “Edan Domain” in the page description when you were shopping for hosting.
In fact, domain extension is a feature that allows you to have two or more websites on one host. This means you can host two sites with different names and completely different content on the same host.
Subdomain
Subdomain or subdomain is an additional branch on your website that is placed in a separate folder and its name is placed with a dot next to the domain name.
Substitute domain or Domain Alias
If you have been asked what a replacement domain is, then I must say that it means exactly the same domain park. So there is no difference between the two.
last word
Well, we have reached the end of the article. In this article, we first understood what domain park is, learned about the use of domain park, realized its difference with redirect, and read a series of additional tips about it. If you still have questions about its content after reading the article, I am waiting for you in the comments section.
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