There are many factors that affect SEO and one of the questions that arises is whether the type and quality of hosting also affects SEO? In this article, join us to fully explain the hosts and what is the impact of the hosts on the SEO site.

What is a host?

Simply put, a host or hosting space is the space allotted to a website and has a certain amount of storage space for information such as site builder files, databases, texts, images, and so on. This volume varies according to the size of the website and its information. Information is provided to users through the hosting server. A server is a computer that is always on, which is responsible for storing information and sharing it on the Internet 24 hours a day.

In most cases, a web hosting server divides its hard drive space into smaller spaces and makes it available to different people at a lower cost. In this case, multiple sites share the host server. Now that you know what a host is and what it is used for, it is best to become familiar with its types. Here are the most important types of web hosting.

The Impact of Hosting on SEO

Is the type and quality of hosting effective in SEO and site ranking? To answer this question, let’s assume we are Google’s crawler! This crawler crawls millions of different websites every day, each with multiple pages, for ranking, and just like us humans, it waits for the site page to be fully loaded and to check out Google’s ranking algorithms. Of course, you give Google the right to care so much about the speed and availability of the site, because if the site does not get high or the loading speed is slow, it will definitely have a negative effect on the ranking. One of the first factors affecting the speed of access to the site is the quality of the hosts.

In fact, it can be said that hosting or hosting your website does not have a positive and direct effect on the SEO site, but if the hosting company does not comply with a series of standards, your SEO site will be damaged. Now the question is, what parameters affect the quality of the hosts and what does Google pay attention to about a host.

Factors affecting quality

There are some important factors in the quality of the site that should be considered. In fact, the following factors play a key role in determining the quality of hosts, each of which we will describe separately below:

• High speed
• High stability (uptime)
• high security
• Host compatibility with the site
• Convenient and fast support

Speed

Almost the most important and main parameter is the speed of the site. Google and other search engines cite loading speed as one of the ranking factors. In 2010, Google explicitly stated that the loading speed of a web page is a ranking factor and plays a very important role in ranking a site in natural search. The effect of site speed on SEO can be examined from two perspectives:

Site access speed for search engines: When a crawler crawls your site, the first important factor that will affect SEO is the speed of access to site pages. Increasing the speed of the site is one of the important factors in SEO technical that the type of hosts has a great impact on it.

Site access speed for site visitors: When a user enters the site, he expects the content of the page to be fully loaded in a short time. If this does not happen, the user will close the page and go to other search results. As a result, the site page bounce rate increases. Google’s perception of this is that either the content of your page is irrelevant or the access speed to the site is slow. Eventually, as your bounce rate increases, your page will rank lower in search results.

Factors affecting speeds

One of the effective factors in site speed is server speed. According to an article by MOZ, one of the largest SEO companies, the speed at which the server responds to the first request is very effective in Google rankings. Server speed has a direct impact on the speed of your site. Of course, a fast server does not just mean having strong hardware, but other factors also affect it. Some of these factors are:

• Datacenter and network application speed
• How to configure the server to achieve high speed
• Use of access speed accelerator services
• High speed connection and suitable server bandwidth
• The number of supported sites per server and the controlled traffic load of all sites on the server

For example, a server with several light sites with only a few users per day for each site may be better than a server that manages two heavy traffic sites and you are supposed to be the third site of that server.

High stability (uptime)

Another issue that can take a host out of Google’s eyes is the downtime. One of the most important tasks of service providers is proper uptime. Optimum or stability level is simply the length of time the site is available or so-called high.

In fact, Optimum is the ability of the server to manage and run the website. This parameter is usually measured as a percentage and monthly. If your hosting is down, it means that the site uptime is low and this will cause a lot of damage to the SEO site. In addition to losing visitors, you will also disappoint Google, your site ranking will drop, and if the server downtime is high, Google will send you a “google bot can’t access your site” error through Webmaster Tools. Will and your site may be removed from the results.

It is important to note that site uptime and server uptime are two different factors. In fact, in addition to server stability, site uptime also depends on the status of the website structure, and the occurrence of issues such as programming errors or inability to load due to heavy traffic load, causes the site does not rise and as a result site uptime decreases. Of course, this parameter often depends on the availability of hosts. The minimum acceptable monthly uptime is 99.9% and no less than this is acceptable. Note that in 99.9% uptime there will be a definite hour of about one hour, which if for example this value reaches 99%, the definite amount will be about 8 hours a month!

High security

Website and server security is a must, so try to know the least effective factors in website security and be careful because you are obliged to ensure the security of your site and not paying attention to it may be costly for you. Note that you can not manage 100% of the website security alone. It becomes a part of your hosting company. For example, if a person has a host on a shared server, he is actually a local user of that server and has different access rights to visitors and users of the site. Now, if this person also has security and networking knowledge, he will be one step closer to your site, which is on the same shared server.

In this case, the network specialists of that server should have limited the access permission of each local user only within the limits of the same host and his own website.

Host compatibility with the site

One of the most important things in order to increase the efficiency of the site and also to prevent technical problems is to pay attention to the compatibility factor. Because each host, depending on the configuration, its structure is compatible with a number of sites. Before buying a host, it is better to study the requirements of your content management system and consider that information when ordering a host. For example, the WordPress content management system has a number of requirements that must be considered. Host compatibility with the site is very important in terms of configuration and structure.

In this regard, hosting companies in recent years have started to provide dedicated services such as WordPress hosting, WooCommerce hosting and so on. In case of incompatibility, the possibility of high consumption, site out of reach or technical malfunctions is very high, which will usually have a negative impact on SEO.

Convenient and fast support

The hosting company is obliged to support the service provided 24 hours a day, 7 days a week, even on holidays, and be accountable to its customers. In fact, 24-hour and timely support is part of the inevitable task of hosting companies, because every host, even if it is good and ideal, still needs support in some cases. In addition to problems that are urgent and need to be fixed quickly, things like upgrades, retrievals, and the like need to be done quickly by the hosting company.

Are IP hosts important in SEO?

The host in general should have high uptime, high speed, security and compatibility with the site. Hosting companies must also provide adequate support for the service they provide. With these parameters provided, everything can be said to be true on paper, but another important thing to consider is the IPs or servers.

Note that you are using a shared host or have a dedicated server. If you use shared hosting, there is a concern that your ip server will be blacklisted by Google and other search engines and you will be identified as spam. IP hosts are placed in the BlackList when the web hosting company hosts the site in a non-standard and excessive way on an IP.

Also, if the sites shared with your site on the same server are blacklisted due to phishing, using black hat methods, or if they are infected and spread viruses or spam, it will be to your detriment. will be.

Do not underestimate the impact of hosting on SEO

As mentioned, the quality of hosts and servers is one of the most important factors for site optimization and SEO. Quality hosting does not improve SEO status, but on the contrary, using poor quality hosting can seriously damage the SEO status of your website and in some cases even lead to removal from search results. To choose a powerful host, you should pay attention to 5 factors: speed, uptime, security, compatibility and support of the hosting company. All these parameters were fully described in this article.

Now that you know the importance of quality and its impact on SEO and the factors that affect it, check the current status of your hosts and servers and see if your current location is appropriate or if you prefer to change your site hosting. By reading this article and also doing more research, you will have the knowledge that you can easily find reputable and suitable companies and buy hosting from them to understand more about the impact of hosting on your SEO. What do you think about the impact of hosts on SEO? Has the type of hosting also affected your SEO? Please share your comments and suggestions with us under this post.