Fast site wins! In a world where speed comes first, the faster your site is, the better your position will be among your competitors. High speed
Maybe in the old days and before high-speed internet became widespread, people had a lot of patience. Those who have sat for hours waiting for a music to be downloaded in the era of dial-up internet remember; But things have changed a long time ago. Now everyone expects sites to be provided immediately upon request; It means as fast as possible!
Why are site speed and WordPress hosting important?
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Nothing is more annoying than a slow site! Especially now that people are more bored than ever. No one likes to spend time staring at their monitor screen or mobile phone while a site and its contents are loaded. That is why having a fast site is one of the requirements for successful activity on the Internet.
There is a parameter called bounce rate. In the simplest language, this parameter indicates people who do not stay long after opening your site and close the page after a few seconds. Of course, the lower this rate is, the more chances there are to convert the player into a customer. Good speed is one of the important factors to lower this rate. To the extent that some research shows that if the waiting time reaches 3 seconds, we will see a 32% increase in the bounce rate!
Although SEO experts disagree on the influence of this parameter in optimizing a site for search engines, in general, its destructive effect on the site cannot be ignored.
The most important goal of SEO is to attract more visitors to convert them into end users of the site or customers. If the speed of the site is low and the bounce rate is high, the results of SEO efforts will not be borne.
In general, if we want to summarize all the disadvantages of slow sites in one phrase, we will come to the phrase of creating a bad user experience, which is not an interesting topic at all! So the speed of the site and the host that hosts it are very important; But all the hosting service providers claim that their servers are very fast. Anyway, no yogurt maker says my yogurt is sour! So how do you find a WordPress host that is really fast?!
In the following, we will introduce some factors that by examining them, you can easily identify sour yogurt. Of course, we mean to distinguish slow from fast!
4 important factors to determine the speed of WordPress
It is said that after self-knowledge, man reaches God-knowledge. Of course, the subject of our conversation is nothing like that; But in order to be able to recognize a host with the right speed, you must first know your required speed:
1- What speed do you need?
Different sites have different speed requirements. This need is determined based on various factors. For example, the size of the site is one of the important factors to determine the required speed. The required speed of a site, how many pages does your site have, what formats of content it hosts and… For example, sites that have video content are larger in size and require higher speed for the audience to have a good experience.
Also, the number of site visitors is involved in determining the required speed. How often the site is updated and new content is uploaded. What is the nature of the site? Consider store sites or so-called e-commerce. These sites require some features such as invoice calculation. All these issues have a direct impact on determining the required speed for a site.
When you know what speed you need, it will be easier to find and identify a fast WordPress host!
2- What hosting plan do you need?
Apart from the discussion of whether the service provider can deliver you high-speed hosting, your choice will also be important! Which of the site hosting services to choose. Choosing a hosting plan
As you probably know, there are many different servers for hosting a site. The most famous of them are shared hosting, virtual server or VPS and dedicated server. Click on any of them, you will be redirected to the corresponding article and you can get complete information about it. There are also other types such as cloud hosting, which are not yet as common as the above 3 types.
Well, definitely sites that have a lot of visitors and are not classified as small businesses should not go for shared servers! Such brands should use a dedicated server or VPS. While smaller sites that do not have many visitors can use the same shared hosting without any problems.
So after you know how much speed you need, choose the hosting plan that best suits your needs. Note that dedicated servers are much more expensive than shared hosting; Therefore, there is no need for low traffic sites to go to them.
3- In which country is the server located?
The closer the servers are to your visitors, the faster your site will be for them! That is, when the majority of visitors to your site are inside country, the location of the server, providing a server in abroad may not be a very wise thing; Because the long distance between the servers and the users of the site causes the speed to slow down and become something that is not pleasant!
4- What is the condition of the server hardware?
We have repeatedly said in our articles that servers are supercomputers with very high processing power. This processing power is the result of the hardware on which it is placed; So having enough knowledge to distinguish good hardware from bad will help you identify a fast WordPress host.
For example, these days almost all servers use SSD hard drives. If you see the term HDD in the description of a host, it means that most likely, that server cannot provide high speed.
Note: Issues related to site speed are not limited to hosting and its conditions. Let’s learn some ways to increase the speed of the site:
Additional solutions to increase site speed
Definitely, the right host has a great impact on the speed of a site; But apart from the issue of hosting, there are other measures that can increase the speed of the site in the right direction. For example, the following:
- Compress all photos and videos.
- Only use WordPress plugins that are essential.
- Always use the latest version of WordPress and of course the latest version of plugins.
- Activate your browser’s cache so that old content is not loaded every time. (You can enable cache plugins on the user side)
- Use as few redirects as possible.
In the end, we remind you again that the slow speed of a site can bring you irreparable damages and losses.
So be diligent in speeding up your site!
The last word
To get the most out of your site, you need to speed it up as much as you can. One of the most important actions in this field is choosing a high-speed host.
If you have any questions in this regard, write them in the comments section so that we will answer you very soon.
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